Revenue Generation for CEOs
Has anyone been asked to take part in the Uber Elevate Customer Survey? It’s a great example of a survey done right, mainly because it’s more than just a survey - it’s a great piece of promotional marketing. Customers survey’s are straight out of the basic marketer's playbook. Ask your customer for feedback and... Continue Reading →
Vision is inspiring to others. Great leaders have great vision but you don’t have to be an A-type personality, extrovert, or jock in order to inspire your team. As Jim Collins writes in “Good to Great”, “you don’t need giant personalities to transform companies”. A more fundamental and powerful way to inspire and lead is... Continue Reading →
Sales is part art, part science. That is to say it’s a mix of social factors, like rapport and likability on the one hand, and scientific factors like cost-benefit calculations, on the other. Sales is more simple relative to the broader function of marketing. It isn't easy but it’s less strategic, more tactical. You could... Continue Reading →
It’s the undisputed Age of the Customer and she has all the power. She can research your market and make decisions without ever talking to your sales team. Her expectation is that you will understand her needs and challenges and be able to proactively provide solutions over time. The bar is set high and it’s... Continue Reading →
There is no more powerful and simple method to grow revenues, add customers and increase your competitive edge than by creating a vision statement. And yet, so many executives and companies operate without one. For all of you who are responsible for sales targets or brands, whether you be CEOs, CMOs, or VP of sales,... Continue Reading →
