How Vision Creates Inspired Teams

Vision is inspiring to others. Great leaders have great vision but you don’t have to be an A-type personality, extrovert, or jock in order to inspire your team. As Jim Collins writes in “Good to Great”, “you don’t need giant personalities to transform companies”. A more fundamental and powerful way to inspire and lead is... Continue Reading →

The Two Pillars of Sales

Sales is part art, part science. That is to say it’s a mix of social factors, like rapport and likability on the one hand, and scientific factors like cost-benefit calculations, on the other. Sales is more simple relative to the broader function of marketing. It isn't easy but it’s less strategic, more tactical. You could... Continue Reading →

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